27 July 2010

Bourse Direct Enters into Partnership with Equiduct to Guarantee Best Execution to its Clients - 2010.

Paris, London- July 27th 2010 - Bourse Direct is now one of the first French online brokers to provide its clients with "Best Execution", through its connection with Equiduct, the pan-European trading platform.


The principle of offering clients best execution is required by MiFID, which came into force in November 2007, and has long been lacking for individual investors.


The complexity of the new trading landscape and the importance of related costs have so far been a major obstacle to the development of best execution strategies. Today, the orders of retail customers are still mainly traded on domestic exchanges, even though they have already lost significant market share on the most liquid stocks. The remaining liquidity is not sufficient to guarantee the best price for investors. Competition from new trading platforms and their order book has generated opportunities for better transaction conditions, which were previously not available to retail investors.


"We are very pleased that through this partnership, Bourse Direct can provide its retail clients with the benefits from MiFID: more competitive trading fees, improved traded prices and transparency " said Peter Randall, CEO of Equiduct.


Indeed, Equiduct's unique model offers Bourse Direct's customers a guarantee of best price execution, with an improvement of several euro per order on average compared to the primary markets. They will also continue to benefit from the same standards of protection.


"By connecting to Equiduct, we offer our customers a solution that allows them to capitalise on the increasing fragmentation of liquidity, a major consequence of MiFID, which is a priority for us," added Catherine Nini CEO of Bourse Direct.


At the time of the MiFID review, Bourse Direct has a definite advantage over its competitors.


About Bourse Direct

Leading independent French online broker, Bourse Direct integrates all segments of the online brokerage for stock trading and back office services and execution.
Bourse Direct stock (Codes: FR0000074254, BSD) is listed on compartment C of Euronext Paris of NYSE Euronext.
Please find all of the financial communication on Bourse Direct website: www.boursedirect.fr, in the corporate section.


About Equiduct

Equiduct is a Regulated Market* of the Borse Berlin AG. It offers a pan European trading platform positioned to deliver the highest likelihood of cost effective execution at the best available price.
Uniquely, Equiduct brings together retail brokers with dedicated market makers to provide retail investors with best execution on a pan European Regulated Market.

*A Regulated Market as defined at Article 4 (14) of Directive 2004/39/EC.


Press contacts

Bourse Direct                                                                                                
irginie de Vichet                                                                                          Thibault Leclerc
Head of Communication                                                                              + 33 (0)1 53 70 74 61
+33 (0)1 56 43 70 20



Sophonie Robichon


Phone: + 44 (0)20 3595 1520