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Börse Berlin Equiduct Trading Announces Brand Positioning Marketing Professional to Join Management - 2008.

21

Feb

Börse Berlin Equiduct Trading Announces Brand Positioning Marketing Professional to Join Management - 2008.

Berlin/London/Paris 21  February 2008.

Börse Berlin Equiduct Trading has made a further step towards expanding its European business. Ms Vera Donner-Sander will join the Company as a marketing expert to develop Börse Berlin Equiduct Trading's central marketing department. With this new appointment, Börse Berlin Equiduct Trading seeks to coordinate more efficiently its European marketing activities between Berlin, London, and Paris, and to position the brand Equiduct Trading throughout Europe as a guarantor of MiFID compliant trading services.

 

With 12 years of international and national experience in leading global consumer goods companies, where she was responsible for marketing and product management, Ms Donner-Sander is an outstanding marketing expert. In her former position at PROCTER & GAMBLE, she was responsible for establishing and managing several international brands. Vera Donner-Sander explains: "In terms of brand management, it is not important whether one is dealing with a lifestyle or a financial product. What is crucial is the ability of the product to convince customers. Equiduct Trading offers European customers unique advantages that are transparent and easily demonstrable. From a marketing point of view, this is indeed a good starting point." Artur Fischer, Chairman of Börse Berlin Equiduct Trading, states: "With the support of Ms Donner-Sander, Börse Berlin will be able to highlight the added value of Equiduct Trading as a market segment from which clients throughout Europe will be able to profit, especially in terms of MiFID opportunities."


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